Atelier Magnifique, led by Seoul-based florist and calligrapher Hyein Woo, has been showcasing elegant floral works reminiscent of her delicate brushstrokes through several collaborations with Urbanic for quite some time. This year-end, she created a stunning table arrangement centered around sweet peas, complemented by silverware and candles. Be sure to appreciate Atelier Magnifique's decorations that harmonize beautifully with Urbanic's space.
U: What is the thing you consider the most when arranging flowers?
A: The most fundamental aspect is the condition of the flowers and their harmony. Rather than making every flower stand out, I like to distinguish between leading and supporting roles. I also pay attention to maintaining my own condition in daily life so that my work remains consistent.
U: What is your design philosophy and where does your inspiration come from?
A: Everything that captivates me in daily life—nature, food, fashion, and more. I also gain a lot of inspiration from conversations with people.
U: What is this flower you used to express your feeling about our brand ‘Urbanic30’ and why did you pick this flower?
A: Sweet peas. The stems are simple and sturdy, yet the flowers are soft and naturally pleated, much like a silk blouse. They also have a wonderful fragrance. I felt that their classic charm matched well with Urbanic's clothing.
