Atelier Magnifique, led by Seoul-based florist and calligrapher Hyein Woo, has been showcasing elegant floral works reminiscent of her delicate brushstrokes through several collaborations with Urbanic for quite some time. This year-end, she created a stunning table arrangement centered around sweet peas, complemented by silverware and candles. Be sure to appreciate Atelier Magnifique's decorations that harmonize beautifully with Urbanic's space.
U. What is the thing you consider the most when arranging flowers?
A. The most fundamental aspect is the condition of the flowers and their harmony. Rather than making every flower stand out, I like to distinguish between leading and supporting roles. I also pay attention to maintaining my own condition in daily life so that my work remains consistent.
U. What is your design philosophy and where does your inspiration come from?
A. Everything that captivates me in daily life—nature, food, fashion, and more. I also gain a lot of inspiration from conversations with people.
U. What is this flower you used to express your feeling about our brand ‘Urbanic30’ and why did you pick this flower?
A. Sweet peas. The stems are simple and sturdy, yet the flowers are soft and naturally pleated, much like a silk blouse. They also have a wonderful fragrance. I felt that their classic charm matched well with Urbanic's clothing.
